YouTube Analytics – Watch Time Reports Analytics – Module 2
You can make use of Watch Time Report in order to find out watch time data and views. The report presents the following data acquired from YouTube.com, the mobile YouTube apps as well as the embedded player. No data which is personally identifiable is either collected or shared in Watch time report.
Watch Time enables creators to comprehend the quality of videos and how these videos can keep viewers engaged. You can know more about the exact amount of watch would prove to be meaningful metric rather than counting only views on YouTube Creator Blog.
YouTube Analytics shows watch time clearly in all reports. This makes it simpler for you to check the major metrics and understand what is bringing success to your channel. All YouTube algorithms pay attention to watch time.
The major metrics include not just watch time but also metrics such as average view duration, average percentage viewed and audience retention. You can utilize these metrics to find out the level of engagement of your views and acquire insights to find out ways to make them feel more interested for viewing.
You can utilize Audience Retention Report in order to find out the overall measure of how well your video retains its audience. You can also use this report to find out average view duration for all videos which are on your channel. The top videos or channels are listed by watch time. The data for a specific video for different timeframes can also be found from this report. Relative audience retention for a compared to YouTube average for similar videos can also be found.
The Demographics Report enables you to comprehend the age rage and gender distribution of the audience. The data is based on logged-in viewers from all devices.
The Playback Locations Report finds out the sites or pages in which your videos are being viewed. You can either go directly to the Playback Locations Report or log into your YouTube account, go to the right, select your account>Creator Studio and on the left menu, click on Analytics>Playback locations.
The Traffic Sources Report shows the sites and YouTube features which viewers use to find out your content. You can use utilize it to gain insight into numerous ways to find videos. For instance, you can find out that viewers are finding your content through direct search on YouTube, through the use of ‘’Suggested Videos’’ thumbnails, or by following links from social networks such as Facebook & Twitter.
You can use the Devices Report to find out details on different devices and operating systems used by viewers to see your videos. You can select how you are going to view data in report to acquire details on how your videos are being the most widely viewed.
In case you have translated your videos into other languages through addition of translated titles, descriptions and subtitles, you can utilize the Translations Report for analyzing localized content’s performance.