What is YouTube? – Advantage and Benefit of YouTube
What is YouTube?
YouTube is a video-sharing website which is based in San Bruno, California. It was created by three former employees of PayPal-Chad Hurley, Steve Chen and Jawed Karim in February 2005. Innumerable videos can be uploaded and shared over here, starting from movie trailers to mobile applications. Any person who has an internet connection can share video-based content on YouTube.
What is it and why use it?
YouTube was one of the first of its kind video sharing site on the internet with a global presence. Available in more than fifty different languages, it can be used by anyone for uploading content. Any person can upload content over here, which makes it an ideal place for viewing innumerable types of watchable content.
For getting personalized results, you will need to create playlists or comment on other videos. In order to do that, you will have to create an account on YouTube or associate your account with your existing Google account. You will need to do this so that YouTube can ‘’learn’’ your preferences. For instance, suppose you are looking for videos which can help you learn to play the violin. The next time you come to YouTube, if you have signed into your Google account, YouTube will automatically offer the greater number of videos to help you learn to play the violin.
Benefit of YouTube in the field of Digital Marketing
Though YouTube is no doubt the best place to visit hours before leaving office, many people view it as a place where they can learn about anything under the sun. Therefore, a lot of people spend their time viewing and posting contents on YouTube on a daily basis. With all people using YouTube as a guide for choosing anything starting from a car model to baking a cake, your brand has to do something special to be relevant here.
YouTube must be a part of your digital marketing strategy to make sure that you don’t miss out opportunities to increase your brand’s awareness, enhance your online visibility, draw new customers and improve relationships with existing customers. Starting off with a new or amplified content strategy can be challenging. However, by doing so, you can ensure that your success on YouTube is guaranteed.
Advantage of YouTube
As a platform, YouTube can be highly useful for managing any type of function within a company starting from sales, IT and customer service to HR, finance and marketing. Google, which owns YouTube, pays the hosting costs of videos. It also sets the necessary bandwidth for people who are watching the videos. Since it is pretty easy, you can avoid hiring an IT team and therefore make considerable cost savings.
Moreover, you can create your own department channel, customize it with the type of branding which your organization requires, logos or colors if you want to. You can also add captions and transcripts on YouTube by enabling hearing impaired people to find out what is being said. Secondly, you can translate the captions into various languages by clicking on translate button. Captions can help you enhance your video’s search ranking.