What are Cards in YouTube? and Types of Cards
What are Cards in YouTube?
Cards on YouTube enable you to add a new layer of interactivity to your devices. They are applied on a video basis and can be used in desktops as well as mobile devices. They offer a destination URL from a list of eligible sites, depending on the type of card, customization of an image, title, and text related to call to action.
Cards work effectively when they are placed in combination with scripted calls to action or when they are relevant to your video based content. You can select from a wide range of cards meant for a specific purpose such as fundraising, video, merchandise etc. Once they have been set, a teaser or small rectangular box which will become visible on the right corner of the video. Visitors will, therefore, get a preview of their message.Some of the major types and functions of cards are mentioned below on YouTube:-
Types of Cards in YouTube
YouTube based cards are of five different types. They are mentioned below
1. Video or Playlist
This is used for promoting video based content. You can use videos in the playlist report to find out the number of times your video has been either added or removed from viewer’s playlists. There can also be a default playlist such as ‘’Favorites’’ or ‘’Watch later’’ or any other type of playlist which can be created. You can check the Playlist reports to check metrics related to playlists.
This card is used to promote any other type of channel. These days, people just get a split second to attract a viewer’s attention as they decide the exact video to watch. Apart from the title of your video, the thumbnail is important for ensuring a click. At present, most marketers are making use of this opportunity to design an image which highlights what your video is about. The wide scale usage of thumbnail optimization has helped in promoting YouTube’s homepage which is one of the most famous videos till date.
This card features a non-profitable cause of your choice and as its name suggests encourages donations. You can also associate with the creators of these donation cards to their videos to help them raise funds and awareness related to any cause. The viewers will be able to make donations directly to the NGO which you are associated with.
This card is used for encouraging viewers to participate in a multiple-choice poll. These polls can be used to ensure a highly interactive experience and thereby boost engagement. Polls also help you collect opinions on what content viewers want to see the next time they come to YouTube.
It offers the link of an approved website to YouTube. You can utilize this card to enable visitors to view your videos, playlists, associated websites and prompt them to either buy a product or support your campaign. You can also use this card on older videos in order to highlight the uploads made recently, for fundraising campaigns or for merchandise promotion.