What is Search Traffic in Google Webmaster – Part 2
What is Search Traffic?
Search traffic means the number of visitors who come to a website after clicking search results which lead to the specific site. With the help of a web analytics program, the total search engine traffic of a website can be sectioned to show the percentage of search traffic that each individual web page has. It is used to refer to unpaid traffic as compared to paid search engine traffic, in which people come to a site by clicking on an ad or sponsored search result.
Search analytics refers to the usage of search data to inspect specific interactions among web searchers, search engines and the content they are looking for. The subsequent analysis and collection of search engine statistics can be utilized in SEO as well as SEM.
Link to your site
Link to your site is a report which is used for listing what Googlebot came across while crawling & indexing as well as the most usual link sources and pages to your site with the maximum links. Moreover, you can come across the most widely used anchor text found by Google. You will have to click on each listed item to come across more detailed information. In case users come across a page on your website by clicking a link with the redirect, the intermediate link will also be listed.
Internal links are a type of hyperlink on a web page to a different page or resources like a document or image on that very same website or domain. Hyperlinks are regarded as either external or internal based on their target or destination. They are widely used in main navigation. They enable users to navigate through a website, create an information hierarchy for the specific website and assist in spreading link juice across websites.
Manual Actions are a way through which Google demotes or removes web pages or web pages completely. They are not related to changes in Google algorithms such as Panda, Penguin and Hummingbird. Manual actions only refer to the manual activities done by Google to penalize websites for their spammy behavior.
In case you manage one or multiple websites designed for people in a particular country who speak a specific language, you want to ensure that search results show the appropriate language and country version of your pages. This is known as international targeting. After you configure multi-language or multi-regional websites and pages, you can use two sections in International targeting pages to maintain a good international presence. One is the language section and the other is the country section.
Mobile usability is a type of usability which is usually done on mobile products which run on mobile platforms. Usability testing includes testing of products as per the experience of users. It is performed in different ways. Normally, researchers try to find out the way users perceive a mobile application or product. It is done either within a usability laboratory or in the field, with the help of a prototype.
Search traffic refers to the number of visitors who visit a website once they click on search results that bring them to a particular site. Using a search analytics program, you can segment the total search engine traffic of a website.