What is Search Appearance in Google Webmaster – Part 1
Search Appearance utilizes an example site for explaining the elements of Google Search results. It includes necessary search result elements like title, snippet and URL and optional elements like breadcrumbs, sitelinks and searches within a site apart from event and product related snippets.
Structured Data refers to details which are highly organized, such as smooth, readily searchable database through simple search engine algorithms or other types of search operations. When the available data is highly organized and predictable, search engines can easily organize and display it in unique ways. Structured data markup is a text-based data organization which is included in a file and served through the web.
Rich cards are a new type of search result format based on the success of rich snippets. As in the case of rich snippets, rich cards utilize schema.org structured markup for showing content in a more interesting, visual format with a major focus on a better mobile user experience.
It offers site owners with a unique opportunity to have a good ranking in search results and attract more traffic to their web pages. For instance, if you have a cooking based website, you can create a richer preview of your content with an attractive image of any dish. Use of a visual format helps users to find what they are looking for in a proper manner. Therefore, you will be getting users who are looking specifically for the pasta recipe which you have.
Data Highlighter is a type of webmaster tool for explaining to Google about the type of structured data you have on your website. You will only need to use Data Highlighter for tagging the data fields on your site using your mouse. To tell the Data Highlighter the exact pages on your site have data, it is necessary to create one or more page sets. A page set refers to a collection of a page in a website which shows data uniformly. The data shown is organized in a manner to ensure that URLs follow a simple pattern. Data Highlighter only explains to Google about pages which are in a page set.
HTML Improvements page displays to you all potential problems which Google came across while crawling and indexing your site. Though the problems don’t impede your site from getting crawled and indexed, paying attention to them can help you enhance user experience. There may be a remarkable improvement in the traffic to your website as a result.
Accelerated Mobile Pages
Accelerated Mobile Page is a project of both Google and Twitter which has been specifically designed to create truly fast mobile pages. In its essence, it is actually a stripped-down type of HTML or diets HTML. It can, therefore, be used by any publisher to ensure that web pages load quickly on mobile phones. Since February 2016, Google has officially integrated AMP listings within its mobile search results. The use of Accelerated Mobile Pages has, therefore, become a common phenomenon.
Search appearance makes use of an example site in order to explain elements of Google Search results. It comprises essential search result elements like title, snippet and URL as well as optional elements like search, sitelinks and breadcrumbs.