What is the Ads Format in Facebook?
Irrespective of the type of ad you post on Facebook, be it video, photo or text or a combination of all of these, there is an advert format for each ad. The advert formats pay priority to the business goal of the advertiser and they look highly appealing on every device no matter what its connection speed might be.
Types of Ads Format in Facebook
Carousel Ads Format
The carousel format enables you to show up to 10 videos or images, links and headline, or calls to action in a single ad unit. Anyone who views your ad can scroll over the carousel cards either by swiping their tablets or mobile phones or by clicking arrows on their desktops. This format can support a wide range of businesses and needs. You can also make use of this format to showcase the products or apps which you are selling on your own.
You can also display details about particular products, apps or packages. You can also tell the story of your brand through successive carousel cards or for showcasing a single long image. The ads creation can also be scaled through the use of the carousel format. It gets started with the format without having to manually create and upload product images individually.
Single Image Ads Format
No matter what your business goals might be, this advert format on Facebook is a great way to boost awareness about what your brand does and what you do. The use of a single image advert provides you with a clean, organized format which you can use with inspirational imagery and interesting copy.
Single Video Ads Format
People spend a significant amount of their time watching videos on Facebook on a regular basis. Through the use of the single video advert, you can ensure that your business has a personality and show the various facets of a product or let people find out who are you and what you exactly do.
Slideshow Ads Format
This format is widely used in order to create lightweight video adverts for connecting with people across varying connection speeds. The slideshow adverts are the video like adverts which make use of sound, motion, and text to depict your brand’s story in an interesting manner at different connection speeds. You can create a single slideshow advert within minutes on mobile or desktop and utilize it to tell a story which is developed over a time period. You can also consider creating a single slideshow advert out of stock images which are available in the process of advert creation or for using an existing video.
Canvas (Full-screen experience) Ads Format
Through the use of Canvas, you can create a custom, quick-loading mobile advertising experience for telling the story of your brand in a beautiful manner. Facebook Canvas adverts are creating from full-screen video and images, call-to-actions and text. Everything is dependent on you. Using this format, people can tilt, zoom in and swipe through images, making themselves involved in a story. Moreover, Canvas load pretty quickly. Therefore, people don’t need to wait for your content to get loaded.