What is Consideration Objective in Facebook?
Using consideration objectives, advertisers move deeper into the specific aspects of your business. Depending on the exact particular goals which are relative to an advertiser’s business, the advertiser will use consideration objectives such as sending people to their website, acquire video views and get installations on their apps.
Types of Consideration Objective in Facebook
In case you want people to visit your website or download your app, then select the traffic objective for your ad on Facebook.
The main aim of this objective is to reach out to the maximum number of people and drive engagement towards your Facebook ad.
Mobile app installs are meant for usage to enable people to download your app. You can easily judge the performance of your Facebook campaign by following installs as conversions.
Facebook videos play automatically with the use of audio on the news feeds of users. Views that are displayed publicly get triggered when a viewer watches a video for a minimum of 3 seconds.
Lead generation refers to the creation of interest about the products or services of a company. For doing this business often create campaigns which encourage consumers to fill a form with their contact details.