What is Advert Set in Facebook?
An ad set refers to a group of ads which share the same daily or lifetime budget, bid type, schedule, targeting data and bid info. Ad sets enable you to group your ads as per your criteria so that you can recover ad-related statistics which apply to a set.
Types of Advert Set in Facebook
You can boost the number of visits to your site or ensure that a greater number of people use your app. If your main objective is traffic, then you will be able to send people to your site and also boost engagement in your app.
There are numerous targeting options on Facebook such as finding the right customers across different devices such as mobiles, desktops, and laptops. You will deliver the relevant message to a particular group of people. You will derive maximum value from the ad spend by reaching out to
To select your audience on Facebook, you will have to focus on demographic factors such as age, gender, relationship status, job title etc. For instance, if you select people based on their past purchase behavior, device usage etc. You can select the hobbies and interests of the people whom you want to reach out through your ads. It could be anything to do with any specific brand of perfume to action films.
By making just a few clicks, you can run adverts across Facebook or Audience Network on desktop and mobile. The advert placement options are the places where you can run adverts and ensure that your reach increases with a high level of perfection. It is quite easy to run adverts across platforms and devices. All that you will have to do is to build your advert only once, and then choose Facebook and Audience Network under placement. There is no need for any resizing or reformatting.
Budget & Schedule
Spending your money on advertising on Facebook depends on your budget, how you deliver the ad and what you select in order to be charged for. You will have to set a budget for each ad set which you create. The amount which you are going to pay will be used from your ad set. Usually, your ad sets will spend most, though not all of their budgets. You can allocate your budget on a daily or weekly basis. Daily budget is the amount which you are willing to spend on an ad on a regular basis.
Your ad will be eligible for starting to run once it is reviewed by Facebook. This review normally takes around 24 hours, though there are instances in which it may take more time. In case your campaign has been scheduled to start immediately, it will start to run once it has been reviewed.
In case you want to run your ad at a particular time, you can create the ads in advance and turn off your campaign. Once your ad has been reviewed and approved, you can turn on your campaign or ad set whenever you are ready to start running your ad once again.