What is Advert in Facebook?
Ads which appear in the News Feed on desktop or mobile and in the right column of Facebook on desktops. The content of ads is occasionally paired with news related to social actions which have been taken by people such as liking your page. Your friends might view the news related to social actions which you haven taken in Facebook ads.
Types of Advert in Facebook
Promoting your page is one way for creating ads which will get shown in News Feed on right side of Facebook as well as Instagram. You may also create ads for your page on Ad Creation.
Irrespective of whether you use video, text or photo or a combination of these elements, there is a Facebook format for every type of story. The Facebook advert formats give priority to your business goal and focus on each device and connection speed. The collection story tells the story of a single advert which showcases your brand of products. In the canvas format, you can build a fast-loading mobile advertising experience which depicts your story in a beautiful manner.
The carousel format shows multiple videos or images in one advert. The slideshow format helps in the creation of lightweight video adverts which connect people across different connection speeds. The video format tells you a story using sight, motion and sound. The photo format, on the other hand, uses beautiful images in order to convey your message.
Enabling a window of your app to become full-screen mode, taking over the whole screen ensures that users get a more interesting, enticing cinematic experience. Offering full-screen experience on your Facebook ads can make them exciting and ensure that your app stands out from others. From a practical point of the pint, a full-screen mode offers a clearer view of user’s data, allowing them to focus on their content without getting distracted by other apps which are on the desktop.
You are likely to be posting content on a regular basis. A number of them might echo with followers while others are not. Keep a track of the ones which are being clicked, commented, liked and shared on. These high-performance messages are highly suitable for usage in Facebook ads.
It is essential to have five major elements for a link ad on Facebook to be effective. The first is the image. The image which you select has a major impact on the way people respond to your ad, especially in News Feed. Next, comes the headline. A good headline draws the attention of the people and also tells them what an ad is all about.
The text gives a clear idea to people about your URL and lets them know what exactly you are promoting. The presence of a call to action such as Shop Now or Sign Up will tell people what you intend them to do. The news feed link description tells people where they are clucking and what they can expect once they get there.