Understanding Keywords and Its Type
There are two types of Keyword – One is Short tail keywords and another is Long tail keywords.
Short Tail Keywords
Short tail keywords have 3 or even lesser words. Examples include ‘’designer ring’’ or ‘’safety shoes’’. Short tail keywords are also called ‘’head terms. They might be the first thing which you decide when you go out to eat (‘’Italian restaurant’’), or where to go (‘’amusement park, ‘’disco’’).
Long Tail Keywords
Long tail keywords are a bit different. They have more than 3 words, are more targeted and generate a significant amount of traffic. Examples of long tail keywords include ‘’white diamond designer ring’’ or ‘’ PVC sole safety shoes’’. Long tail keywords are far more specific as compared to short tail keywords. They are therefore far more specific than short tail keywords.