Types of SEO (Search Engine Optimization)
Search engine optimization (SEO) is an activity which benefits businesses of all sizes, irrespective of their size. Irrespective of the industry you may be involved in, you need to consider adapting to prescribed SEO techniques to stay ahead of your competitors. Some of the major types of SEO are mentioned below: –
Two Types of SEO (Search Engine Optimization)
1. On Page SEO
On Page SEO includes the content which is present on a page. It is a major factor which has an impact on the search result position. It is of great importance not just to visitors but for search engines. Therefore, creating quality content is essential. From an SEO viewpoint, all high-quality content has two major qualities. Quality content needs to be informative and also linkable.
The page titles which you have is also one of the major SEO factors on your site. All of your pages & posts need to have distinctive titles of their own, with main keywords for that page. For instance, you can write a blog post about a Peking Duck recipe which you may have prepared. So, it is essential for you to include ‘’Peking Duck Recipe’’ within your post title, or perhaps ‘’Easy Peking Duck Recipe’’.
In this manner, whenever someone looks for Peking Duck Recipes on Google or any other search engine, your post will have a higher chance of being visible since you have included the keywords. Many individuals tend to overlook meta descriptions for their pages. The descriptions are one of the best places for including important keywords for your content. They will be used in search results once your page is listed. For instance, if you use the ‘’Peking Duck Recipe’’ description, then you will need to include the keywords and ones related to them.
2. Off-Page SEO
Off-Page SEO is a term which is used for referring to a number of processes which help in optimizing a search engine. In contrast to on-page SEO, off-page SEO is used for referring to those activities which you can perform outside the boundaries of your website. These include social media marketing, link building and social media marketing. Links matter the most for the search engine like Google. It’s next for impossible for Google to find out the value of any web page in case there are no links which point to it even if it is fresh and useful.
The presence of optimized internal pages makes a lot of difference in the overall rankings of your website. This also includes interlinking of web pages using random web pages (with greater stress on your brand name). Also, ensure that silo pages are connected to your category pages as well as supporting pages. By doing so, you can add a link to your homepage to ensure that link juice flows through your category and supporting pages. This will boost your search performance. Off Page Activites are bookmarking, web directory, article submission, wiki, PPT, PDF, Classified submission, blog commenting, web 2.0 and more.
Smart working SEO professionals don’t only add links to a page. Rather, they lay out web pages to ensure that SEO juice passes to other interconnected pages. Make sure that your internal pages don’t stand alone. All pages should be an integral part of your site. They should have seamless navigation. Go to Off Page Activities (SEO Sagar) – Click Now
On-page SEO and off-page SEO are essential for the success of any SEO campaign. Performing SEO activities which fall within the ambit of both on-page and off page SEO can improve a site’s rankings.