Keyword Research Techniques for SEO
SEO or search engine optimization is a highly complicated process. But keywords form a part and parcel SEO campaign. When new visitors come to your site, they need to use a search engine like Google. To do so, they require keywords. Being able to track those keywords and phrases in a major way decides the success or failure of your SEO campaign. The process of mining these keywords is known is as keyword research. Here are some tools using which you can track keyword research techniques for SEO campaign: –
A complete guide to keyword research techniques for SEO
1. Adwords Keyword Planner
Adwords Keyword Planner is similar to a workshop for creating either Search Network campaigns or for expanding the existing ones. You can look for keyword and ad group ideas, acquire historical statistics, acquire a list of performing keywords and also create a new keyword list through multiplying of several lists of keywords simultaneously. Through the usage of this free AdWords tool, Keyword Planner will enable you to select competitive bids & budgets for usage in campaigns.
2. Google Trends
Google Trends is a public web facility that is based on Google Search. It enables users to have a clear perception of how often a specific search term is entered as compared to total search volume across different parts of the world and in different languages.
3. Moz Keyword Explorer
This goes beyond terms and phrases which match your keyword research for staying ahead of demand curve by targeting long-tail opportunities. It helps in building and arranging lists with complete scoring at a single place-volume, challenge, opportunity, potential and customizable scores. You can utilize it for predicting the level of search volume a keyword is going to receive a keyword which has over 90% accuracy.
4. Microsoft Bing Ads Intelligence
Microsoft Bing Ads Intelligence is a strong tool for keyword research tool which lets users build and expand your list of keywords using the Microsoft Office Excel interface they are familiar with. It allows users to check the verify the performance of important keywords on Bing Network. It also helps them to utilize those insights to enhance their keyword selection and campaign performance.
5. Wordtracker’s Free Basic Keyword Demand
The Free Keyword Tool is free for usage by guest users for offering free keyword research. You can get 10 free keyword searches up-front, followed by free keyword search daily from then on. You can email the complete list of keywords on keyword suggestions for free also.
6. Latent Semantic Indexing (LSI) -Searches related to Keyword
Latent Semantic Indexing (LSI) is a system which is used by all major search engines such as Google. The webpage’s content gets crawled by a search engine and most common words & phrases are collated and identified as keywords for that page.
7. Google Search Suggest Box
This autocompletes service is a technical term that is utilized for search suggestions which you come across while searching Google. Such a service is aimed to increase the speed of search interaction by attempting to predict what you are looking for when you are making use of Google.
Keyword research is one of the vital aspects of a search campaign. You can simplify the keyword research process using tools such as AdWords Keyword Planner, Google Trends, Moz KeyWord Explorer.
The author is a blogger with expertise on all aspects of SEO including keyword research. He writes on a variety of topics related to SEO in eminent publications.