Introduction of SEO (Search Engine Optimization)
What is SEO?
SEO (Search engine optimization) is a technique which is used for boosting your website’s rankings on search engines. It is one of the best ways to gain better visibility through organic search and enhance traffic. If you are into a business and want to ensure that your website gets a high ranking on search engine rankings, then it’s wise to hire an SEO services agency to optimize your site and ensure a visible improvement.
Importance of SEO in Digital Marketing
SEO is a vital part of internet marketing; However, internet marketers often do not have a clear idea of what is SEO to come up with a strategy. Even people who have a clear idea about SEO find it difficult to execute their SEO strategies to create the desired impact. It helps a lot in promoting websites for free through top SERP rankings.
Search engines like Google rank websites according to complex algorithms which decide the exact websites which are relevant for specific search terms. So, you need to invest time and effort in optimizing your website for relevant search terms to ensure a high SERP ranking.
It’s pretty common for internet marketers to review the first few results while looking for a specific search term. So, if your website appears on the first page of search results, you will have a better website traffic. However, if it doesn’t appear on the first page, you are not likely to receive website traffic from search engines.
SEO Case Study
A new laser & medical spa based in Ohio named Joie De Vivre required to create awareness for its services and attract potential clients online. They required a dynamic company website. So, they required targeted, organic web traffic to boost sales. Their site was launched in 2011 with optimized content which targeted their primary audience. The use of strategically placed inline forms offered prospective customers with the opportunity to ask for more information about any service or request a consultation appointment directly from the website. These forms helped in engaging users and increase conversations regarding the treatments offered.
SEO (search engine optimization) is the process of acquiring traffic from organic search results of search engines. It is an effective means of acquiring traffic without heavy spending as in a case of paid ads.
The author is a blogger with sound knowledge of SEO (search engine optimization). He writes on SEO related topics on a regular basis.