101 Advance SEO Interview Questions & Answers for Beginners & Experienced
* What is the Full Form of SEO
Ans – Search Engine Optimization
1. What is SEO (Search Engine Optimization) & why is it so important?
Ans. SEO (Search engine optimization) is a technique which is used for boosting your website’s rankings on search engines. It is one of the best ways to gain better visibility through organic search and enhance traffic. If you are into a business and want to ensure that your website gets a high ranking on search engine rankings, then it’s wise to hire an SEO services agency to optimize your site and ensure a visible improvement.
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matters because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.
SEO is a vital part of internet marketing; However, internet marketers often do not have a clear idea of what is SEO to come up with a strategy. Even people who have a clear idea about SEO find it difficult to execute their SEO strategies to create the desired impact. It helps a lot in promoting websites for free through top SERP rankings.
2. What is a Search Engine?
Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.
3. Name of a few search engines.
Ans. The names of some search engines are- Google, Bing, Yahoo!, DuckDuckGo, 360, Baidu and Yandex.
4. Who are the Founders of Google?
Ans. The founders of Google are Larry Page and Sergey Brin.
5. In which year was Google founded?
Ans. Google was founded on 4th September 1998.
6. What is the Full Form of WWW?
Ans. The full form of www is World Wide Web.
7. What is a Domain?
Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.
For example, in www.sagargola.com, sagargola is the domain.
8. What is domain extension?
Ans. Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.
9. What is a website?
Ans. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.
For example, if you type the web address www.sagargola.com over the internet, it would take you to the home page of the actual website.
10. What is a Web server?
Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. The web server accepts and processes requests sent via HTTP.
For example, when you enter the URL ‘sagargola.com/blog’ over the web browser, the request is sent to the web servers which bear ‘sagargola.com’ as the domain name.
11. What is Web Hosting?
Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.
There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.
12. What is Crawling?
Ans. Crawling or web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.
Web crawlers go through web pages, look for relevant keywords, hyperlinks, and content, and bring information back to the web servers for indexing.
As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.
13. What is Indexing?
Ans. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates the index that includes specific words or searches terms and their locations.
Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.
14. What is SERP?
Ans. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.
15. What is the organic result?
Ans. The organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.
16. What are paid results?
Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.
17. “Google Suggest” or “Autocomplete”
Ans. Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.
For example, as you start to type Photoshop tutorial for, you might see other popular Photoshop tutorial related searches like“Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”
18. What is On Page SEO?
Ans. On-Page SEO refers to the practice of enhancing web pages to ensure a high ranking and gain more relevant traffic from search engines. It includes a page’s content as well as HTML source code which can be optimized unlike off-page SEO which deals with link building and other types of external activities.
19. What is Off Page SEO?
Ans. Off Page SEO is used to denote those methods which are used for enhancing the ranking of a website in search engine results. Most people tend to regard off-page SEO as synonymous with link building. But off-page SEO is not confined to link building alone. Rather, it deals with a wide range of promotional activities to help a website gain a better ranking in search results.
20. What is the definition of the keyword?
Ans. Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.
21. What is the long tail keyword?
Ans. Long tail keywords are a bit different. They have more than 3 words, are more targeted and generate a significant amount of traffic. Examples of long tail keywords include ‘’white diamond designer ring’’ or ‘’ PVC sole safety shoes’’. Long tail keywords are far more specific as compared to short tail keywords. They are therefore far more specific than short tail keywords.
22. What are LSI keywords?
Ans. Latent Semantic Indexing (LSI) is a system which is used by all major search engines such as Google. The web page’s content gets crawled by a search engine and most common words & phrases are collated and identified as keywords for that page.
With the use of LSI keywords, that are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on SERPs.
23. What are Heading tags?
Ans. In SEO, heading or header tags are used to separate the heading and subheading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.
Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.
24. What is Canonical URL?
Ans. Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of the same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.
For example, most people would consider these the same URLs:
But technically all of these URLs are different.
25. What is Meta Title?
Ans. Meta title is used for passing information directly search engines which lack direct access to it. The limit of Meta title tag is 55 to 60 characters.
Meta Title Tag – Code Sample
It is one of the main components of SEO as it sums up the content of any page accurately, and is generally optimized with keywords and other relevant information for drawing higher traffic.
26. What is the definition of URL?
Ans. Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web.
URLs provide users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.
27. What is SEO friendly URL?
Ans. SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.
SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation.
Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.
Google’s Matt Cutts has stated that the first 3-5 words in a URL are given more weight.
So try to make your URLs short and simple. And always include your target keyword in your URL.
For example, if your article is about Google Ranking Factors, your URL should be like this:
28. What are meta descriptions?
Ans. The meta tag description tag in HTML refers to the 155 to 160 character extract which summarizes the content of a web page. Search engines occasionally use these extracts to enable visitors to know what a page is about before they click on it.
Meta Description Tag – Code Sample
<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>
29. What are backlinks?
Ans. Backlinks are the incoming links which come to a webpage. When a webpage links to some other page, it is referred as a backlink. Earlier, backlinks were the main factor behind a website’s ranking. A page which has many backlinks used to have a high ranking on all search engines which are used on a regular basis such as Google and Bing. It holds true to a great extent.
30. What is a Do-Follow link?
Ans. Dofollow links enable to search engines such as Google to follow these links and reach out to your website. They provide websites with a link juice and a backlink. In case you get a webmaster who links back to you with such a link, then the search engine, as well as visitors, will be following you. The best way for gain a do-follow link is to allow a keyword in the anchor.
The example of Dofollow Link:
Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.
31. What is a No-Follow link?
Ans. Nofollow links on the other links, on the other hand, do not let the bots of search engines to follow a link. This means that in case the website who is linking back to you has nofollow traits, it won’t pass the link juice. Only individuals can follow these links. Recently, Google clarified that it won’t consider nofollow link attributes. The value of these links is therefore quite less. Though it is wise to utilize Nofollow link attribute to the visitors who link, you won’t be able to get the link juice from them.
The example of Nofollow Link:
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
Now, Google has said that they will still count the nofollow link as an outgoing link in terms of the distribution of page rank from your page.
32. What is internal linking?
Ans. Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.
They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.
33. What are incoming links?
Ans. Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.
Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.
34. What is an outgoing link?
Ans. An outbound link is a hyperlink that points to a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links to other third-party web pages on your website, those would be external links to your site.
Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.
35. Why are backlinks important in SEO?
Ans. From the perspective of SEO, there is a difference between backlinks and quality backlinks.
For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages.
The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.
Quality backlinks bring more referral traffic to a website/blog and most importantly will improve the ranking of a webpage.
36. What are the most important Google ranking factors?
Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:
37. What is robots.txt?
Ans. Robot. TxT is the allow or disallow the Robot (Crawler or Bot or Spider). Website owners utilize the /robot.txt file to give commands about their site to web robots. This is called The Robots Exclusion Protocol.
Robots.TXT Generate – Click For Generate
1. Allow indexing of everything
38. What is HTML Sitemap?
Ans. An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.
HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.
39. What is XML Sitemap
Ans. A sitemap is an XML file which is filled with URLs of your individual web pages. It is similar to an archive of every web page on your website.
Sitemap Generate – Click For Generate
41. What are doorway pages?
Ans. This refers to the haphazard stuffing of pages with keyword phrases with the main goal of acquiring a high ranking before automatically redirecting visitors to a different page.
42. What are 404 errors?
Ans. 404 errors are considered one of the most potential impediments in the way of successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.
Interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic.
43. What is anchor text?
Ans. Anchor text refers to clickable text in a hyperlink. SEO experts prescribe that anchor text needs to be relevant to the page you are linking it to, rather than generic text.
44. What is Image Alt Text?
Ans. The google is not read the image, google read the Alt. text. That why Alt Text is very important in the on page SEO. An alternative text is an HTML attribute which is used for offering a description of an image file’s contents. One of the most common uses of alternative text is to offer text for visitors who cannot view images in their browsers.
45. What is Google Webmaster Tools/Google Search Console?
Ans. It was on 20th May 2015 that Google changed the name of Google Webmaster tools to Google Search Console.
Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.
Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks, and malware with a click of a button.
46. What is 301 Redirect?
Ans. 301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.
With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.
47. What is Google Analytics?
Ans. Google analytics is a powerful tool that helps in building a strong online presence of the business. Would you like to know about the visitors, who visited your website or how your website performing? Doesn’t matter you run a small scale business, medium or large, Google analytics is best to know about business status, to track the performance. Google analytics helps in site traffic, search engine optimization, and also helpful in measuring the activities of social media.
One of the advantages of using Google Analytics is that it can be integrated with other Google products such as Public Data Explorer, Google AdWords etc.
48. What is Google PageRank?
Ans. Google PageRank was a calculative software which determined the relevancy of one web page based on the number of quality backlinks it contains.
49. What is Domain Authority?
Ans. Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.
The greater your DA, the more likely your website to have strong traffic and high ranking in Google.
You can check domain authority of any website in Open Site Explorer.
This metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.
Domain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority.
50. What is Search Engine Submission?
Ans. Search engine submission is a highly effective tool which is used for web promotion. It is used to denote direct submission by a website to a search engine. It is a type of internet marketing which helps a webmaster to enhance the rankings of web pages.
Is search engine submission necessary?
The simple answer is: NO.
You don’t need to submit your website to search engines.
The majority of search engines nowadays (Google, Bing, and Yahoo) crawl and index pages by following links.
51. What is Directory Submission?
Ans. Web directories are business directories where a website URL is submitted for creating backlinks. These backlinks help in enhancing rankings.
52. What is Article submission?
Ans. Article submission is the most effective among all off-page SEO techniques. It involves creating articles related to an online business and adding them to famous article submission directories.
53. What is Press Release submission?
Ans. Press release submission help in sharing interesting content to people to whom they are targeted. They can help in enhancing the effectiveness of your SEO strategy.
54. What are Classified ads?
Ans. Classified submission is one of the most effective ways to let people know about your business. It helps website owners to draw potential buyers and boosts sales of products or services.
55. What is Forum Posting?
Ans. Forum posting is the act of engaging, interacting and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users while driving prospective clients to your website or business.
Example: FileZilla Forums, WebmasterWorld…
56. What is a Business directory?
Ans. A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.
Business may be compiled either manually or through an automated online search software.
57. What is Social Bookmarking?
Ans. Social bookmarking is similar to personal bookmarking. They help people to add links they require. They are highly useful for creating relevant incoming links, draw new visitors and help businesses and people find other businesses.
58. Types of SEO?
Ans – On Page SEO and Off Page SEO
59. What is TUD?
Ans. Title, URL and Description
60. What is Guest posting?
Ans. Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow showing author bio (writer) at the top or bottom of a guest post.
61. What is Blog commenting?
Ans. Blog comments are one of the most hassle-free methods using which you can make it more interactive. It can help you get more backlinks to your site and enhance traffic to your blog.
62. What is Google Algorithm?
Ans. Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.
Google uses numerous other criteria that change periodically to deliver more relevant results.
63. What is Google Panda?
Ans. The Google Panda Update is a search filter which was introduced with the main aim to stop sites with inferior quality of content to acquire top rankings on Google. Since its launch in 2011, Panda has been updated periodically. When an update occurs, sites which have been affected may survive, provided they have made the necessary changes. Panda can also catch sites that have escaped before.
Google Panda was created to target sites that publish low-quality content and penalize them if possible.
64. What is Google Penguin?
Ans. Google Penguin Update was launched in April 2012 to catch which are believed to spam Google’s search results. They did this either by buying links or acquiring them through link networks designed mainly to enhance rankings on Google. The newest update of Penguin, Penguin 4.0 was launched last year. As a result of this change in algorithm, Penguin has become more page specific. Now, Penguin undervalues spam by adjusting rankings on the basis of spam rankings instead of affecting a site’s ranking. Google has also confirmed that it won’t confirm Penguin updates in future.
65. What is Google Hummingbird?
Ans. Google Hummingbird Update was launched in 2013 to return better results. It pays attention to all words in a query. It takes into consideration the whole sentence rather than specific words. The main aim of Hummingbird is to ensure that the pages which match meaning perform better instead of the pages which match only a few words. Hummingbird update isn’t a penalty-based update like Panda and Penguin. Rather it is a change in the way Google shows results for different types of queries. This enables the search engine to understand the exact meaning behind a query instead of the separate terms in it. It is also better for dealing with conversational queries since the number of voice searches and mobile search users is on the rise.
66. What is Mobilegeddon?
Ans. Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.
The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.
Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.
Nice! this page is mobile friendly…
67. What is HTTPS/SSL Update?
Ans. HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.
Here is an example of HTTPS domain:
HTTPS/SSL is important for SEO.
68. What is Google Pigeon Update?
Ans. The Google Pigeon Update was launched in 2014 to offer more helpful, relevant and precise local search results which are closely linked with conventional web search ranking signals. It also enhances their distance and location ranking parameters. As an algorithm, Pigeon affects search results within Google Maps as well as Google Web Search. Earlier, people used to get very different results while searching Google and Google Maps. This has changed since the launch of Pigeon. The algorithm connects map search and web search in a more unified manner.
It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.
69. What is Google Penalty?
Ans. A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.
70. What is Google Sitelinks?
Ans. Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.
These are hyperlinks to website subpages that appear under specific Google listings to help users navigate the site.
These are automatically added by Google using its algorithms. Page content, Site structure, Internal links and user behavior may be responsible for these.
71. What is Google Knowledge Graph?
Ans. The Knowledge Graph is a knowledge base utilized by Google to improve its search engine’s results with semantic-search information gathered from a wide variety of sources.
Google Knowledge Graph ensures a visually appealing and intuitive graphical presentation of information related to queries.
It organizes data for presentation around what it calls entities, which include individuals, places, organizations, sports teams, works of art, movies, etc.
72. What is Google My Business?
Ans. Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express.
It’s used includes:
- Updating business information
- Adding photos of your business
- Connecting directly with customers
- Monitoring and responding to Google reviews
- Managing information
73. Definition of SEO Audit
Ans. An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.
You can identify problem areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.
74. Popular SEO Blogs to follow
Ans. Sagar Gola, Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.
75. What is AMP?
Ans. AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.
76. Name of a few Popular SEO Tools
Ans. The names of a few SEO tools are Google Webmaster Tools, Google Analytics, Google Keyword Planner, Buzzsumo, Bing Webmaster Tools, SEMRush, Check My Links etc.
77. What is cloaking?
Ans. Cloaking is a black hat SEO technique through which the content offered to the search engine spider is different from the one offered to user’s browser. It is done by offering content based on IP addresses or User-Agent HTTP header of the user who requests the page.
78. What is keyword density?
Ans. Keyword density means the % of times a keyword or phrase appears on a web page in comparison to the total number of words on that page. The primary keyword density is 2 to 3% and secondary keyword density is 1 to 2%. The formula of keyword density is (number of keyword/total number of an article)*100.
Check Keyword Density – Check Now
79. What is keyword frequency?
Ans. Keyword frequency is the number of times a keyword or phrase appears on a single Web page.
80. What is Google sandbox?
Ans. Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.
A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.
81. What is Disavow tool?
Ans. Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites.
So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google.
82. What is Google Fetch?
Ans. Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.
83. Types of Keywords?
Ans. Short Tail Keywords and Long Tail Keywords.
84. What is Google Dance?
Ans. Google Dance is an outdated slang term used to describe the time period when Google rebuilds its rankings, and as a result of this rebuilding, the rankings order of Websites on Google’s SERP may fluctuate repeatedly.
The results fluctuate widely within a 3 to 5 days period. Googlebot revisits every website, figures out how many sites link to it, and how many it links out to, and how valuable these links are.
85. What is Google’s Rich Answer Box?
Ans. A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.
Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.
The forms of rich answers:
- Answers provided by Google
- Basic Snippets
- Featured Snippets
86. What is ccTLD?
Ans. It’s country code top-level domains.
87. What is Black Hat SEO?
Ans. The usage of black hat SEO to gain good rankings often leads to websites getting penalized. Usage of duplicate contents, spam comments etc. are all types of black hat SEO. Black hat SEO refers to a number of practices which are used to enhance the rankings of a website in search engines. This is done in violation to the search engine’s service terms.
88. Name a few Black Hat SEO techniques
Ans. A few black hat SEO techniques are:
- Link Farming
- Hidden text
- Gateway or Doorway pages
- Keyword Stuffing
89. What is the meaning of competitive analysis?
Ans. A competitive analysis is a critical part of your company marketing plan. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.
This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.
90. What is contextual backlink?
Ans. Contextual backlinks are links to external websites that are placed within the main or primary content of a web page.
Here is an example of a contextual backlink:
Contextual backlinks are much more powerful than any other backlinks. Also, this type of backlinks are very hard to get.
91. What does it mean by “repeat the search with the omitted results included”?
Ans. This means that Google considers the page to be of low-quality content/ duplicate content/with an algorithmic penalty.
Duplication of the same content/page is another reason behind this.
92. What is Duplicate Content?
Ans. This refers to copying of a substantial amount of content from a different website, with or without its permission. For instance, a website reprints an authoritative article elsewhere to increase the number of visitors.
93. What is CTR and how to boost it?
Ans. The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.
A high organic CTR in Google or any search engine means you get more traffic.
The ways to boost CTR are:
- Write Better Headline and make it interesting
- Write outstanding meta description
- Put Your Main Keyword in Your Display URL
94. What is bounce rate?
Ans. Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page.
It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.
95. What is Pogo-Sticking?
Ans. Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.
This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.
Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.
96. Differences between bounce rate and pogo sticking.
Ans. The difference between bounce rate and pogo sticking is:
Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content, the activity is considered a bounce.
Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it.
In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.
97. What is Alexa Rank in SEO?
Ans. Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.
The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months. The site with the highest combination of unique visitors and page views is ranked as #1.
98: What are Google trends?
Ans. Google Trends is a public web facility of Google Inc., that shows how often a particular search-term is entered or used to search, relative to the total search-volume across various regions and languages in the world.
The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
Most important of all, Google Trends shows you high-volume trending search terms in your niche.
99: What is content marketing?
Ans. Content marketing is an approach focused on creating and distributing valuable and meaningful content to attract and retain a fixed audience and, ultimately, to drive profitable customer actions.
100: What are crawl stats?
Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.
101: What is RankBrain in SEO?
Launched by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which provides aid to Google to process its search queries through the algorithm-learning program.