What are Keyword Match Types Options in Google Adwords
Keyword match types help advertisers to control the exact searches which activate their ads. For instance, you must utilize broad match for showing your ad to a vast audience or you could utilize exact match to tap into specific groups of customers. Generally speaking, the broader the keyword matching option you have, the greater will the traffic potential of your keyword. In contrast, the narrower the keyword matching option, the greater will be the relevance of the keyword to a person’s search. Keyword match types are of different patterns. Some of them are mentioned below: –
1. Broad Match
Broad match enables a keyword to trigger your ad to be visible when someone looks for a phrase, similar phrases, misspellings, synonyms, singular or plural forms, stemming (such as floor or flooring), related searches and other important variations. It is one among the four keyword matching options which help in controlling the closeness which the keyword requires to match a search term for your ad to appear. You can select one or more matching options which match a keyword, and the broad match shall be applied by default in case you don’t require a specific matching option.
- Example keyword: women’s bags
- Example search: buy ladies bags
2. Broad Match Modifier
The Broad Match Modifier match using can only enter keywords and convert to a modified broad. The tool will generate broad match keywords that you can add to your Google AdWords account.
- Symbol: +keyword
- Example keyword: +women’s +bags
- Example search: bags for women
3. Phrase Match
This is a type of keyword setting which enables an ad to be shown only when a person’s search has an accurate phrase of your keyword or close variations of your keyword’s exact phrase. It has additional words either before or after. The phrase match keyword ‘’door bell’’ can make your ad visible when someone is looking for ‘’door bell’’, ‘’ buy doorbell online’’ and ‘’ doorbell reviews’’.
Through the use of phrase match, you can find a keyword to trigger your ad only when someone looks for the exact keyword phrase or for similar variations of exact keyword phrase with possibly other words either before or after the phrase. Close variations take into account singular, plural forms, misspellings, acronyms, accents, abbreviations, and stemming.
- Symbol: “keyword“
- Example keyword: “women’s bags“
- Example search: buy women’s bags
4. Exact Match
This a match type in Google AdWords which will enable you to display your ad only when a searcher looks for the exact phrase or word which you indicate in your account. An exact match keyword in Google AdWords ad which will activate a precise match search. For instance, if you surround your keywords in brackets such as safety shoes-the ad will appear when a person looks for the specific safety shoes, without any terms in the query.
- Symbol: [keyword]
- Example keyword: [women’s bags]
- Example search: women’s bags
5. Negative Match
Negative keywords enable you to exclude search terms for your campaigns. The feature will enable you to concentrate only on keywords which are important for your customers.
Through better targeting, you can present your ad in front of interested users and give a big boost to your ROI. While choosing negative keywords, you need to look for search terms which are comparable to your keywords, but cater to customers while looking for some other product.
- Symbol: –keyword
- Example keyword: –women
- Example search: baseball bags