Video Ads Formats in Google Adwords and Its Types
Video ad formats are primarily of two types – TrueView ads and bumper ads.
1. In-Stream or Video Discovery Ads (Trueview ads)
In this type of ads, you won’t have to pay for random impressions on the assumption that people saw it. Instead, you will have to pay for the elements viewers see or interact with in your video. Trueview ads are of two types-in-stream and video discovery. The major plus point is that you can get views from people who are interested. Since you can select what you want to pay, you get the correct audience at the correct price.
In this case, you won’t have to pay each time your ad is visible. This is not the case with cost-per-impression (CPM) pricing. Moreover, you get the opportunity to experiment with different types of formats. These ads can appear on YouTube and similar publisher sites in the Display Network for desktop computers and high-quality mobile phones.
2. Bumper Ads: 6-Second Video Ads
These ads are short video ad formats which are designed to enable you to gain access to more customers and enhance awareness about your brand. You can make use of this format when you intend to reach out to viewers with a short message which they can remember. Bumper ads are for 6 seconds or shorter and are played either before or after another video.
Viewers don’t have any alternative to skip the ad. These ads can be visible on YouTube or partner sites as well as applications on the Display Network. You will be paying on the basis of impressions. These ads make use of CPM (cost-per-thousand impressions) bidding. Therefore, you will need to pay each time your ad gets shown 1000 times.