Types of Target Your Ads in Display Network in Google Adwords
1. Display Keywords – Show ads on sites related to your keywords
Rather than your ads being shown on search engine results page, they will get displayed on different types of websites which contain relevant contain to what is being advertised.
2. Interests & Remarketing – Show ads to people based on their interests
2. 1 Affinity Audiences
Affinity Audiences are TV-style audiences which are designed for helping to connect with advertisers to their model customers online at scale. AdWords makes use of a user’s browsing history, time on pages visited and then links an interest category to the user’s browser.
2.2 Custom Affinity Audiences
Custom affinity audiences enable advertisers to define whom they intend to target for reaching across the web, on any type of screen. It takes into account factors such as the consumer’s recent passions and ongoing interests, enables that the advertiser’s message always reaches the correct users.
2.3 In-Market Audiences
In-market audiences is a way for connecting with consumers who are highly active in researching and comparing of services & products across YouTube and Google Display Network publisher.
2.4 Remarketing Lists
Remarketing lists is a feature which enables advertisers to customize their search ads campaign for people who have previously been to their site. You can tailor your ads and bids when they search on Google and other types of search partner sites.
2.5 Customer Email Lists
You can make use of Google Customer Match for remarketing ads to users who have shared their email information. To create a customer email list, you will have to sign in to AdWords, click on Shared Library and then click on Audiences.
2.6 Similar to Remarketing Lists
To make use of your remarketing lists, you will have to go to the area under Campaigns tab and click on Display Network Tab. Below it, click on + Targeting button. Then, choose the ad group of a ‘’Display Network only’’ campaign using the marketing objective ‘’Buy on your website’’. Then, click on the Ad targeting drop-down menu and click on ‘’Interests and remarketing’’.
2.7 Similar to Customer Email Lists
Google remarketing enables you to reach out to people who have already been to your site and connect with those who have shown interest in your products or services. You are likely to intend to come across new visitors to your site. One of the best ways of doing this is by making use of customer email lists.
3. Use a Different Targeting Method
3.1 Topics – Show ads on pages about specific subjects
Just as your business caters to specific customers, they can be interested in specific topics. Topic targeting enables you to place your AdWords ads on website pages related to those topics.
3.2 Placements – Show ads on your websites which you select
Placements are locations on Google Display Network where your ads can get displayed. It could be a website or particular page on a site, a mobile app, video content or an individual ad unit.
You can customize your bids for your Display campaigns by signing in to your AdWords account, click on campaigns and then click on Display Network tab. Once you have done that, click on Demographics tab and select a method for demographic targeting. Then click on Ad group view for making changes to individual and click on bid amount on ‘’Max. CPC’’ column for that group.