Types of Ads in Display Network Ads in Google Adwords
Google Display Network enables you to get in touch with customers through different types of ad formats across the internet. Some of the most common types of ads in the Display Network are mentioned below: –
Display Network Ads Types
1. Responsive Ads
Responsive ads can automatically alter their appearance, size and format for fitting into any space. For instance, your responsive ad might appear as a dynamic text ad on one side and as a native banner ad on some other. This is because it can automatically transform itself exactly where you want it in order to fulfill your advertising objectives. These as can in a great way help you to increase your impact and reach and help you to save you time.
2. Image Ads
Image ads are a different type of ads that can be created on Google Display Network through images (they can be moving or stoic). These ads can be considered as the brand ambassador for your product or service. They are highly effective in creating mass awareness in front of the audience who are looking for different types of business opportunities.
3. Ad Gallery
This is a free tool using which you can create interesting, out of box display ads within minutes. You can also use it for uploading images utilizing normal IAB image ad formats, including Flash or simple images. You can also upload a video of your own for making a click-to-play video ad.
3.1 Dynamic Ads
Dynamic ads are created in real time once an ad request gets sent to the server. It pulls various creative elements based on the user, environment and a number of other factors. They help to fill in the loopholes in keyword campaigns for a better ROI through increased traffic.
3.2 Lightbox Ads
These ads combine different types of ad assets such as maps, image galleries and videos for filling the available advertising space. Lightbox ads contain numerous videos, image galleries or a number of considerations.
3.3 Video Ads
You can create different types of video campaigns using a wide range of formats on AdWords. You can gain the attention of customers on YouTube and other types of sites. Some of the most popular types of video ad formats include TrueView video discovery ads, bumper ads and TrueView in-stream ads.
3.4 General Purpose Ads
These ads simply display ads. You can browse through numerous template options and customize them as per your needs using an editing tool.
3.5 Gmail Ads
Gmail ads are expandable ads which are visible on the top of tabs in Gmail. With just a single click these highly interactive ads can expand into email-sized ads comprising of images and videos. It can also be used for meeting different types of advertising goals. Once a person expands your ads, the clicks to your content will be free. There are numerous new features and types of targeting such as Customer Match which is compatible with Gmail ads. In order to keep users secure, Gmail ads are not compatible with specific AdWords features.