Types of Ads Extension in Google Adwords
Ads extensions are a type of ad format which displays extra information related to your business. It helps in enhancing the visibility of ads. Ad extensions are highly effective in increasing the total number of clicks by enhancing the click through rate (CTR) of ads. Ad extensions are of various types. Some of them are mentioned below:-
1. Sitelinks Extension
Sitelinks Extension is created in order to add the greater number of links to your ads. They are highly effective in taking people to particular pages of your site such as store hours, a particular product etc. When someone clicks, or taps on links, they go straight to what we know or want to buy.
2. Callout Extension
Callout Extension can be utilized with other ad formats such as Sitelinks. They are created, planned and managed inside the Ad Extensions tab. You can add callouts either at the account, campaign or ad group level. This enables the user to make use of the general information either at campaign or account level and specific callouts for each ad group.
3. Structured Snippet Extension
A structured snippet is extensions which are used for highlighting particular aspects of our products and services. Using it, you can decide on the exact type of information which potential customers will find most valuable while taking into account the products and services you offer. They do so by selecting a predefined header.
4. Call Extension
Call extension is ad extensions which enable the advertiser to display their contact number directly on search results.
5. Message Extension
Message extension enables people to view your ad, click an icon, and contact the advertiser directly through a text message. With a single tap on your ad, people can contact you for booking an appointment, acquire a quote, ask for details or request for any type of service.
6. Location Extension
The location extension will help people to look for your locations by displaying your ads using an address, map or distance to your business.
7. Affiliate Location Extension
You can make use of affiliate location extension at the account, campaign or ad group. To start off with them, you will need to add them at the account level.
8. Price Extension
Price extension highlights the offerings of your business in detail to enable people to know the information they require quickly through the ad. As each price extension linking has a link of its own link, people can go directly from your extension to any part of your website.
9. App Extension
App extension provides users with access to the functionality of your app and content throughout iOS and OS X.
10. Review Extension
Review Extension enables you to share positive reviews, awards as well as third-party rankings with your potential customers. You can view an additional line of text which is below your ads on Google Search.
11. Automated Extensions Report
Through the use of Automated Extensions Report, you will be able to find out the ad performance when seller ratings and consumer ratings are displayed. They were earlier called Consumer Ratings and Seller Ratings.