Different Types of Tools in Google Adwords
There are numerous tools of Google AdWords which are used for handling PPC campaigns and others. Some of them are mentioned here:-
Google Adwords Tools
1. Change History
This tool helps in listing the changes which you have made to your account over the past two years. You will be able to view the changes when you pause the campaign, who added a new keyword and the amount of your budgets in the past. You will view all the changes for a specific date range and filter the results by the pattern of change or see changes for a specific ad group or campaign.
A conversion takes place when a person clicks your ad and takes an action such as buying online purchase or a call to you. Conversions will enable to understand the exact value which online ads are generating for your business.
Attribution refers to a set of rules that controls how the credit for ensuring conversions can be given to different campaigns, ad groups and different keywords in AdWords.
4. Google Analytics
Google Analytics is a type of freemium web analytics service of Google which you can use for tracking and reporting website traffic. It was launched in November 2005. It is one of the most popular analytics services on the internet at present.
5. Google Merchant Center
Google Merchant Center is a tool which assists users in uploading their product listings for usage with Google Commerce Search, Google Product Ads and Google Shopping. Google Shopping will enable shoppers to find your products on Google quickly, in a hassle free manner. Google Shopping attracts a greater number of potential buyers. It helps a seller to reach out to shoppers while they are looking for an item they want to buy on Google. You can also control your product information and maintain their freshness and accuracy.
6. Keyword Planner
Keyword Planner is a free AdWords tool using which advertisers can expand their existing campaigns or create new ones. You can look for the keyword as well as ad group ideas; view how a list of keywords can perform. You can also create a new list of keywords by multiplying quite a few lists of keywords. The Keyword Planner can also assist you to select competitive bids and budgets which you can utilize with your campaigns.
7. Display Planner
A Display Planner is an AdWords tool which offers ideas and helps you make an estimate to plan a Display Network campaign which you can download or add to your network. It creates ideas for all ways through which you can target a Display Network. The ideas for targeting are based either on the interests of your customers or landing page.
8. Ad Preview and Diagnosis Tool
This is a tool in your AdWords account which enables you to detect why your ad or ad extension may not be appearing. This tool also shows a preview of a search result page of Google for a particular term. It enables you to view ads and extensions which are appearing for your keyword. After you enter a search term with other criteria such as location and language, this tool will let you know whether your ad has the eligibility to appear in such a case or not.