Bid Strategy in Display Network Campaign in Google Adwords
Bid Strategy in Display Network Campaign
Bid types on Google Display Network enable you to acquire the most value from your campaigns by quoting the correct price for your ads. Search ads and display ads are visible to people during different time periods. When people become active to look for some details, your search ad may provide them with it.
But people who come across your ad on Display Network may also be viewing videos or watching their favorite blogs. They might not be looking for the product or service you have on offer. Bidding on the Display Network enables you to make your ads visible to people at the correct place and time. Some automated bid strategies are mentioned below: –
1. Target CPA (Cost Per Acquisition)
Target CPA is a type of AdWords Smart Bidding Strategy which helps people to set bids to acquire as many conversions as possible within the target cost per acquisition (CPA) they keep. Target CPA can be utilized either as a standard strategy in a specific campaign or as a portfolio strategy across numerous campaigns and ad groups.
It makes use of historical data related to your campaign and assesses the contextual signs which are present during auction site. It automatically detects an optimal CPC bid for your ad every time it is entitled to be visible. AdWords is responsible for setting these bids for achieving an average CPA which is equivalent to your target across all ad groups and campaigns which utilize the strategy.
2. Target ROAS (Return On Ad Spend)
This is a type of portfolio bid strategy which is used for automating bidding across different keywords, ad groups and campaigns. This is done to achieve an average return on ad spend (ROAS) which is equal to the target which you have set. AdWords forecasts future conversions and values which are closely linked to it using the reported conversion values presented through conversion tracking. Then, AdWords will fix the maximum CPC for maximizing your conversion value. Simultaneously, it will attempt to achieve an average return on ad spend (ROAS) which equals your target. This type of bidding is done in shopping campaigns, Search Network as well as Display Network.
3. Maximize Clicks
This is another automated bid strategy using which you can set your bids to gain as many clicks as possible within your set budget. AdWords lays emphasis on increasing clicks for ad groups, a specific set of keywords or campaigns while spending a particular amount. In case you don’t specify a target amount for spending, AdWords will try to use the remaining budget on any campaigns through this bid strategy.
4. Viewable CPM
Cost-per-thousand impressions (CPM) is a type of bidding which is based on the number of impressions which you get on the Google Display Network. You will also make use of the viewable CPM bidding to ensure that you only have to spend when your ads are visible. The existing CPM bids will get automatically converted into vCPM automatically. However, it is always wise to have your bids updated as the viewable impressions possibly hold far greater value.
1. Manual CPC bidding
It is a bidding method which enables you to set the maximum cost- per-click (CPC) for your ads on your own. Therefore, it is different from automated bid strategies where you can set your own bid amounts. It enables you can pay for each click made on your ads.