What is Traditional Marketing?
Traditional marketing is a wide term which includes numerous forms of advertising and marketing. This is the most visible form of marketing and includes ads which we see and hear on a daily basis. Most of the traditional strategies of marketing include four major categories-print, direct mail, TV, broadcast and telephone.
Print marketing is the oldest form of this sort of marketing. In other words, it is advertising in paper form and has been in use since antiquity. These days, print marketing refers to the ads which you come across in newspapers, magazines, newsletters and other printed matter which is meant for distribution.