What is Digital Marketing?
Digital marketing is a term which is used to describe a wide products or services which utilize the internet, mobile phones, display advertising etc. to promote products & services. It involves the usage of channels which enable a company to analyze marketing campaigns and get a clear idea of what is doing well and what needs rectification. Digital Marketing is also called as Online Marketing or Internet Marketing.
Benefits of digital marketing over traditional marketing
One major problem with traditional forms of advertising is that they have a limited reach. This is in direct contrast to digital marketing. A company can, therefore, reach out to the whole world with just a single campaign. Unlike conventional mediums, the internet has a global reach and offers a huge scope for a brand to grow and maximize its ROI.
- Reduced cost
- Simple to measure
- Real-time results
- Brand Development
- Greater engagement
- Worldwide Target
- Depth Analysis
- Equal Opportunity for all
Different approaches to digital marketing
As a business owner, you will always be on the lookout for ways to grow your business. Your main aim might be to acquire more customers, more visibility etc. Whatever the case might be, starting off with a strong goal will enhance your possibilities of success. Digital marketing will be the perfect stepping stone for your small business to prosper. But you will need to ensure that you don’t work blindly. It involves a high level of strategy. Therefore, having a clearly set goal will help you focus on some major factors related to your business.
- Content marketing techniques
- Tools for social networking
- Go mobile
Main components of digital marketing
Value messaging will be the base on which your digital marketing plan will be created. Before you start off with a piece of content, you need to be very clear about the value messaging of your company. You will also have to take into consideration the types of content which you are going to publish. They could be in the form of case studies, blogs, ebooks, webinars etc.
The usage of the marketing automation tool like Eloqua, HubSpot and Marketo can enable your team to manage your whole campaign. They will enable you to create emails and landing pages, keep a track of website visitors and provide alerts to sales teams once sales teams start being generated.
The dynamic and wide reach of digital marketing makes it an ideal launchpad for businesses of all sizes. Its reach is not limited to a specific geographical location.