What is Real Time in Google Analytics?
Real time enables you to keep a track of activities which happen on your app or site. These reports are updated on a daily basis and each hit takes place seconds after occurring. For instance, you can view how many people are on your sites now, the exact pages or events they are interacting with and which goal conversions have taken place.
Parts of Real Time in Google Analytics
The real-time overview shows referrals to active users. It also displays the pages through which users have entered through your site and their locations. In case you are running a 1-day campaign, you can view how many viewers had been referred by the campaign whether they are coming from specific geographical locations or proper landing pages. The top social traffic section utilizes the same social referral groupings which are utilized in social reports. This enables you to view all social networks which refer traffic.
You can utilize the real-time locations report to view geographical locations of your users who are active. You can also see the exact number of pages/screens that were viewed from each city during the last half an hour.
The traffic sources report will help you to find out the exact websites your existing visitors come from. The data is organized by source, medium and number of visitors from each one. This is highly useful in case you have acquired a number of major press mentions and you intend to quickly measure which one is generating the greater amount of traffic. This report can also be used in case you are running a promotion on social media and you want to check whether it is working or not.
This section shows what your visitors are exactly doing on your site. Particularly, your report tells you what pages do people visit and the exact actions they take when they visit. You can have access to this report by using the menu on the left sidebar of the Google Analytics dashboard.
Events are user interactions with content which you can use for tracking a web page or screen load in an independent manner. Flash elements, downloads, mobile ad clicks, gadgets, video plays and AJAX embedded elements are all perfect examples of actions which you want for tracking as Events.
You need to add Event tracking code for your app or website to view the data in your Events report. In order to view Events reports, you will need to sign in to Google Analytics, navigate to your view, open reports and then select behavior>events.
Through conversion tracking on AdWords, you can find out effectively how your ad clicks lead to valued customer activity like phone calls, purchases from websites, app downloads, newsletter signups etc. On the basis of the type of conversion which you are tracking, the arrangement process is different. Therefore, the first step for the set of conversion tracking is to opt for a conversion source or from where your conversions come from.
Real time allows you to keep an eye on activities taking place on your app or site. Such reports are updated regularly and each hit happens seconds after it occurred.