What is Conversions in Google Analytics?
Conversion tracking is a free tool using which you can see what happens once a customer clicks on your ads. You can find out whether the visitors purchased a product, called your company, signed up for your newsletter or downloaded your app. Here we will discuss the various aspects related to conversion tracking in Google Analytics:-
Parts of Conversions in Google Analytics
Goals are used for measuring how proficiently your site or app satisfies your target objectives. A goal signifies a completed activity known as conversion and it contributes to your business’s success. Examples of goals include buying something (on an e-commerce site), finishing a game level (for a mobile gaming app) or submitting your contact details on a form (for a marketing/lead generation site).
Defining goals is a vital component of any plan for digital analytics measurement. Proper setting of goals enables Analytics to offer you with important details like the conversion rate of your app/site or number of conversions. Without these details, it is next to impossible to assess the effectiveness of your marketing campaign.
You will need to refer the information on e-commerce tracking documentation and enhanced e-commerce documentation (in case you are using enhanced e-commerce) on Google Developers.
In Analytics, e-commerce transcriptions and conversions are accredited to the last campaign, ad or search which is referred the user when the person converted. But what was the role played by searches, website referrals and ads in the conversion? How much time has passed between the early interest of the user and the purchase? The Multi-Channel Funnels reports offer replies to these questions and others by showing how your marketing channels (traffic sources to your website) work together for creating sales and conversions.
An attribution model is a rule or rather a set of rules which decides how the credit for conversions and sales is allocated to touchpoints in paths of conversion. For instance, the Last Interaction Model in Analytics allocates 100% credit to the final touchpoints (clicks) which immediately pave the way for sales or conversions. You can utilize the Model Comparison Tool for comparing the way in which various models of attribution impact the valuation of your marketing channels.
Conversion tracking is a free tool using which you can view what takes place after a customer clicks on your ads. Goals, e-commerce, multi-channel funnels and attribution are some of the major aspects of conversion tracking.