What is Behavior in Google Analytics?
Parts of Behavior in Google Analytics
The behavior section of Google Analytics provides a clear idea about the way in which your users interact with your app or site. The behavior report will help you to identify the content which is most popular one on your site. It will help you to gain a better understanding of the way in which your visitors are navigating between your pages on the website.
The Behavior Flow report envisions the path users travel from one page/event to the next one. This report will also assist you to discover what content keeps visitors engaged on your website. This report can also enable you to identify the possible issues related to content.
You will need to set up and track Events prior to their appearance in the Behavior Flow report. The better organized you are when it comes to set up of the Event tracking code, the easier it is to utilize the Pages or Events and Events view of Behavior Flow report. You will also need to set up Content Groupings before they become visible in the report.
The Site Content report offers includes All Pages, Content Drilldown, Landing Pages and Exit Pages. All Pages includes detailed interaction details for all pages. On the other hand, Content Drilldown has data which is broken down by subfolder. Landing Pages are the pages on which visitors have entered the site. The Exit Pages are the pages which are the final page of a session.
Site Speed report shows the quickness with which users are able to view and interact with content. You can find out the areas which require enhancement and then find out the extent of these enhancements. This report measures three major areas of latency the page-load time for page views on your site, execution speed or load time and the rapidity with which the browser passes a document and makes it suitable for usage by people.
Site Search report offers data on the exact type of content which visitors are looking for on your site. Having site search data is similar to reading the minds of a subsection of your target audience. You can easily view what the visitors are looking for, the words and terminology they are utilizing and how quickly they came across what they are looking for.
The event is an advanced report which provides you with details about anonymous visitors and contacts which activate your events. This report is highly useful for analyzing metrics which surround event completion what content helps in the event completion and first and last touch sources of your site’s traffic.
Publisher report offers data about the exact pages in which your site contributes maximum DFP impressions. By default, this graph shows the daily total DFP impressions for your website.
Experiments report enables you to test any type of change or variation to a site or app to see how it performs in order to optimize for a particular goal.
Behavior section of Google Analytics offers a clear perception of the way in which your users interact with your website or app. This report can help you to find out the content which is most popular on your site.