What is Acquisition in Google Analytics?
Part of Acquisition in Google Analytics
Acquisition overview offers a snapshot of what Google refers as Acquisition-Behavior-Conversion (ABC) cycle. It shows where the users come from, what they do on your website once they come and if they have a conversion (filling a form, or making a purchase or fulfilling a goal).
So what are the websites are sending you most of the traffic? All traffic will provide you with the answer. The default settings display the breakdown of your largest traffic sources. Visits, new visits (based on percentage), new visits (total number), pages per visit, average visit duration, bounce rate and your conversion goals for each source are shown here.
This detail is specifically useful to website owners who are making significant investments in a Google AdWords campaign. You will learn about your keywords, bids, placements, destination URLs etc. AdWords is a type of advertising platform in which advertisers bid on specific keywords to make sure that their clickable ads appear in the search results of Google. As an advertiser, you will need to pay for the clicks.
Search Console is a free service from Google using which you can keep a track of and maintain the presence of your site in Google’s search results. You don’t need to sign up for Search Console for your site to get included in Google’s search results. But doing this will enable you to understand the way in which Google views your website and optimize its performance to improve its ranking in search results.
You can make use of Search Console to ensure that Google can have access to your content. It enables you to submit new content for crawling and removal of content which you don’t want in search results. You can also create and monitor content which delivers visually exciting search results. You can also maintain your site with minimum disruption to search performance. Search Console will also enable you to monitor and resolve malware and spam problems. Therefore, your site will always remain clean.
You can also find out which queries made your site visible in search results. You can also find out whether some queries results in more traffic to your site as compared to others. You can also know whether your product prices, contact details of company or events were highlighted in rich search results or not. You will also come to know the sites that are linking to your site and is your mobile site performing satisfactorily for visitors using mobile.
Social media has become one of the major crucial elements for the significance of a website. At present, it has become more important than ever before to take an active step for maintaining the reputation of your brand online. It is also necessary to take the best use of social media as a platform to generate traffic to your site. This section offers site owners with details on the effectiveness of their campaigns on social media.
The section offers a breakdown of different campaigns including Google AdWords. Website owners can use the details to be sure if their budget is being used properly by tracking conversions and different metrics of visitors looking for websites through paid ads.
Acquisition offers site owners with details like where users come from, what they do on their sites once they arrive and whether there is a conversion or not.