Personal Tool & Assets in Google Analytics
Part of Personal Tool & Assets in Google Analytics
A segment is a subset of your Analytics data. For instance, if your entire set of users, one segment can be users from a specific country or city. Another segment can be users who buy a particular line of products or who visit a particular part of your site. Segments let you isolate and analyze these data subsets which you can examine and respond to component trends within your business.
Every now and then, website owners intend to go back to basics. We still come across established, knowledgeable clients who make silly mistakes which could be avoided and resolved using basic features which are already available in Google Analytics. One of them makes proper use of annotations-taking notes on different events (internal or external) which can impact your site. These sticky notes might seem unimportant, but can often be a lifesaver, offering insight as to why your data occasionally looks the way it does, especially anomalies or outliers.
An attribution model is a rule or set of rules which decides how credit for conversions and sales is assigned to touch points in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to final touchpoints (i.e. clicks) which immediately head sales or conversions.
You can utilize the Model Comparison Tool to compare how different models have an impact the valuation of your marketing channels. In such a tool, the calculated Conversion Value (and the number of conversions) for each of your marketing channels will vary as the attribution model utilized. A channel which mostly initiates conversion paths will have a higher Conversion Value as per the First Interaction attribution model which it would according to Last Interaction attribution model. For instance, a customer comes across your site by clicking one of your AdWords ads.
Custom Channel Groupings
You will have to go the Top Conversion Paths report in Multi-Report Funnels. Rather than seeing a bunch of source/medium combinations, you will come across the nifty colored labels down on data table. These are Channel Groupings. They display data about your marketing efforts in an easy manner.
In order to create a custom alert, you will have to sign into Google Analytics. You will have to navigate your view, open reports, click on customization>custom alerts, before clicking manage custom alerts, click+NEW ALERT. In the alert name, enter the name of the alert. Then go to scheduled emails, shortcuts and share assets.
First and foremost, visit your Google Analytics dashboard and click Email tab under Standard reporting. This will start your base email report with dashboard information. Add your email where you intend to receive the analytics report, select the format you would like the report and select the schedule.
Shortcuts remember your settings to make sure that you don’t have to reconfigure a report each time you open it. Any setting you apply to a report, like adding a segment or new metric, stay applied in a shortcut until you can manually change settings. The settings will be saved even if you sign out and sign back to your account.
The Share Assets option is present within the Profile menu of Google Analytics. It is a simple way to view and share all segments, dashboards and custom reports from a single place. Choose the configurations you want to share and then share the URL.